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Marketing Automation:
The Key to Customer Retention

Event Date: March 18, 2011
Time: 12 pm ET
Duration: 60 Minutes

Today’s analytics technology provides marketers with an unprecedented wealth of information about what their customers want and need. But to take full advantage of these data, marketers must use it to personalize their messages to customers using automated marketing processes. This Webcast digs into the details of how best to do this, examining critical topics such as how to use profiles to create a customer dialogue that is both automated and personalized, and how to nurture those customers with loyalty programs that transform them from a one-off sale into a long-term, vocal fan of the brand. We also examine how companies can create and integrate multiple marketing channels and technologies to create a seamless campaign.

Join Paul McNulty, Director IBM EMM Marketing at IBM and Manoj Saxena, Vice President, Strategy & Market Development, IBM Software Solutions Group along with IBM partner, Erika Chaves, Senior Marketing Manager of E*Trade Financial Corporation as they explore this fascinating topic.

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     Featured Speakers

Host:
Stephen Saunders
mins Marketer of the Year and Internet Evolution Founder

Speaker:
Paul McNulty
Director IBM
EMM Marketing
CMO Unica, Unica,
and IBM Company

Speaker:
Manoj Saxena
Vice President
Strategy & Market Development
IBM Software Solutions Group

Speaker:
Erika Chaves
Senior Marketing Manager
E*Trade Financial Corporation
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